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Social Media for Financial Advisors and Financial Planners

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Post Social Media for Financial Advisors and Financial Planners   Sat Aug 13, 2011 9:17 am

When the social media scene exploded a few years ago, it was very easy for businesses to get started and to expand their potential customer base. If was enough for business owners to create accounts on several of the social networks and have someone send out content and sales material. However, the landscape has changed and this means that your social media strategy also has to be updated.

Having a large presence in the social media financial services industry is the best method available to grow your base of potential customers. In the social networking world of today, you can't just set up your accounts and get followers, you have to take the next step if you want your financial advisor business to advance to the next level.

Getting someone to become a follower of your social media financial advisors accounts is one thing. But can you imagine how much more they will be attached to you if you engage them personally on some of those accounts? If you can prompt them to make the effort to post a response or ask you a question, you are much closer to changing them from a potential customer to a real customer.

One great way to engage your followers is to start a blog. This can be a place they can gather and start any kind of discussions that are relevant to the financial services industry. It is much easier to have longer, more detailed conversations on blogs than in the other forms of social media.

Posting a poll is another easy way to engage people. Ask them a question and then let them vote in a poll. Make sure the poll is relevant to your financial advisor business. If you don't have the know-how to post a poll, try just asking a question. You will be surprised how many people welcome the opportunity to tell yo what they think.

A final important tip on how to engage your audience is simply to be interesting and relevant. Think about what your followers are interested in and make sure that your posts are interesting, relevant and useful for them. If you are interested in learning more about how social media can help your financial advisor business, you need a quality, comprehensive resource. 7 Steps to Social Media Success for Financial Advisors is the only guidebook you need. You can find a link the book below.

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