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Fundamentals of SEO Tracking

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Post Fundamentals of SEO Tracking   Wed Aug 31, 2011 8:02 pm

Fundamentals of SEO Tracking

SEO tracking is a relatively new idea and most people are yet oblivious to what this new technique may mean to them. This article is meant to acquaint you with the fundamentals of SEO tracking and how it works.

We all know the worth of search engine optimization-the trickiest of all things a website needs. That many websites spend thousands of dollars every month to keep their website optimized for search engines is also an open secret. The newest manifestation of Search Engine optimization is in the form of SEO tracking.

SEO tracking solutions are basically designed to be ever vigilant to your page ranking and present you reports, regularly. For example, an SEO tracking solution shall keep checking your page rank for the targeted keywords regularly and you shall be able to see the reports in a very comprehensible format.

Tracking solutions come with various features. Some of these have a broad range of features while others narrow down their features to concentrate more on how well they show instead of how much they show. However, there are certain features that almost every SEO tracking solution has, or should have. These include showing your page ranks according to different search engines, number of back links to your website, search engine ranking for any particular keyword, etc. Some of these solutions, however, go an extra-mile to show top competitors. However, it has been seen that the solutions that try to have a very large number of features seldom fare well on the quality front.

Graphical representation of reports is also a very important feature being offered by some of the SEO tracking software's. The graphs allow you to see your daily, weekly, monthly and yearly progress in terms of search engine optimization. Since, getting a website to the top of search results is a task that may take years, therefore graphical demonstration of the stats play an important role in the long-term success of any website.

To put it simply, the SEO tracking solutions have a dual responsibility. First, to keep checking the search engine results, back links and page rank of the targeted website after every few minutes. This should be done quite carefully as a wrong collection of data is often disastrous if you are running a website that generates a revenue of hundreds, or in some cases thousands, of dollars. Counting back links carefully is also essential.

The second responsibility of the SEO tracking solutions is to present the data in a legible and useful way. If we are dealing with web development and search engine optimization, then we are probably in the 21st century. This is not only what we should know, this is what the software should also know. Therefore, the data presented to you should not only be accurate, but should also be more than just data. To conclude in a single line, SEO tracking solutions have attempted to be eyes and ears of webmasters and SEO experts and any reliable SEO tracking solution should deliver on this promise therefore.
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