The Key to Enhancing Your SERP

The Key to Enhancing Your SERP

The Search Engine Result Page or SERP is the most significant parameter for your website SEO. In simpler words, it's the SERP that makes visitors land on your business website or blog. Before going into the details of improving on SERP, let's have a brief discussion of what SERP is all about.

SERP implies the listing of the pages of your website by the leading search engines after keying in the relevant keywords. Each of the result pages of the search engines have at least ten URLs, and if your website or blog is listed on the first page of SERP for the specific keywords, then your site will generate better traffic than others which are listed on the second or third pages.

Remember that, if your website is not performing as far as SERP is concerned, then it will be difficult to generate better conversion rates. Enhancing SERP of your website is not very simple. However, by hiring a good SEO company India, it can be effectively done by skilled SEO services professionals who can help your website achieve the desired results.

Now let us delve into some of the ways you can improve on your SERPs.

Finding the Right Keyword: The first step towards improving the SERP is finding the most appropriate keyword that best describes your business or services. Depending on the right selection, the search engine will rank your site on its pages. Say for instance, you key in the keyword 'gifs.' Doing research on Google you find that this keyword gives more than 68 million results which is quite a difficult position. In such a situation, you have to do a more extensive research on finding a better keyword. Lets consider the keyword, 'how to create animated gifs.' And you see that it returns only around 200 thousands results. This proves that the latter keyword is more suited for your purpose than the first.

Proper Distribution of the Keyword: After you are through with the finding of the keyword, it is important now that you distribute the keyword on the content of your webpage or blog so as to produce the best results. To get even better results you can highlight the keyword in italics or bold.

Use of Proper Meta Tags: Enhancing SERP also calls for the use of the right Meta tags on your webpage and also an effective title. It gives the search engines as well as the readers an idea of what your website is all about. Again the use of the most precise and relevant keywords is a must here and it should match with the content that you have written on your page.