Blogging and SEO: 6 Things to Check Before Publishing a New Post

Blogging and SEO: 6 Things to Check Before Publishing a New Post

If we want to get maximum benefits in terms of traffic and positioning when we publish a new article on our blog is helpful to have a checklist of key points to keep in mind: we will help in the preparation of the post and we shall rejoice when we see the positive effects our content well indexed on search engines

Choose The Keywords "Right" and Relevant

Before and during the drafting of a piece is very important to choose the most appropriate keywords: our article may be very well indexed, but if we are positioned to look for keywords that no one will have wasted much of our time. So seek the terms that combine the most relevant possible with our piece and the volume of traffic increased, keeping an eye on the competition: find the right balance between all these elements often leads to "success" of a post and, as a result , a more popular around the blogs

Optimizing The Title

Which is quite well-known that the most important element of on-site SEO optimization is the title of a page: Once you have chosen the keywords reference, therefore, will be essential to create a title that is enjoyable to read, invitations to click when seen in search results and immediately highlights the keywords that direction, trying to put the most "left" can be the keyword of the main post

Optimize the META DESCRIPTION

In order of importance the META DESCRIPTION is at the forefront with regard to the SEO of a page. Then we choose a small text enjoyable to read (the description is often snip that is shown by Google in the search results), concise and full of keywords - obviously not too much!

Optimizing images

First, note that a post-enriched images - be they graphics, screenshots, photographs or simple decorative elements - it is much nicer and smoother to read an article monotonous and "flat". As said, the inclusion of images should be optimized in two ways:

the image is to "weigh" the least possible (notwithstanding a decent quality) and therefore should be optimized and compressed.

Each image must have an ALT tag the most significant and rich in keywords as possible both for reasons of accessibility (think of those who read our blog without seeing the images) for Motive SEO - Google Images Search is often a good source of visits , why not take advantage of this opportunity?

Optimize URLs

Although not the main element in the field of SEO, optimize the URLs of our posts (including 4-5 keywords) can help in positioning the article. WordPress plugin that you can find some help in this task, the general principle is to have no URL is too long, separate words with a hyphen and optimize the URL for the main keyword Article

Linking to Other Articles and Web Pages

The internal links are a powerful tool to better position for most of the pages on our site: links to posts and articles, then (the so-called contextual links) are even more useful since they are within sentences and paragraphs help contribute to an even more optimal positioning of the linked page. For this reason it is very important to use our posts also link to related articles, and obviously with the anchor in the right context. In addition to the contextual links, then, be quite interesting posting links to related articles (that you see at the end of each article), is useful to spiders to "discover" other pages to users is to stay and continue on our blog to read our posts.

Steve Arun is a SEO/ internet marketing professional and founder of VA Business Services. He has been helping small businesses, B2B and B2C websites to achieve long term SEO success over a decade through his India-based company providing affordable virtual assistants specialized in SEO, Internet Marketing and website administration tasks. You can visit his website to learn more on how to hire a affordable virtual assistant that helps you to meet your business goals.