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SEO Traffic - What Is It and How Can You Get It?

admin stator
admin stator

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Post SEO Traffic - What Is It and How Can You Get It?   Mon Sep 12, 2011 7:58 am

The term SEO traffic refers to visitors that come to your website through the search engines, such as Google, Bing and Yahoo, and others.

If a website ranks highly in the search engines for popular keywords, it will get a lot of visitors that would otherwise not have known about it - that's what's called SEO traffic.

When a website gets more visitors from industry keywords (rather than keywords that relate to the brand or business name), it simply means the website gets increased exposure to prospects and potential clients. And of course there is the possibility of increased sales and therefore new, lifetime customers.

To get more SEO traffic, there are several steps involved. Here is a description of the four main ones:

* Research
* On-page optimisation
* Off-page optimisation
* Monitoring and testing

Let's look at each of these steps in more detail:

In this phase you need to learn more about your ideal keywords, your prospects and their buying and browsing behaviour, and your competitors. Through research you can find out which keywords your SEO campaign should focus on and which keywords are successful for your competitors.

On-page optimisation
In the on-page optimisation phase you need to take the keywords you discovered during the research phase and optimise your website for it. This means adjusting metadata of your website, title tags, image descriptions and even content and internal links.

Off-page Optimisation
Off-page optimisation is the most commonly known aspect of search engine optimisation - it means building links to your website so that its actual search engine rankings increase. However, for any truly successful SEO campaign, it is important that you also go through the other 3 steps.

Monitoring and Testing
The last and an immensely important phase of SEO is the testing phase. Here you monitor where your actual website ranks for certain keywords, how many more visitors you get, and how many of the new visitors turn into customers. In this phase you can truly recognise the positive return on investment (ROI) that SEO traffic brings. Testing your results, for example the conversion rate or the incoming links, allows you to increase your return for the same effort.

These are the four basic steps to getting more SEO traffic. Of course, the reality is a little more complex and there is a lot of research and development, as well as testing, that goes into a good SEO process.
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