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The Role Of Web Directories In Search Engine Optimization

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Post The Role Of Web Directories In Search Engine Optimization   Mon Sep 12, 2011 10:48 am

The Role Of Web Directories In Search Engine Optimization

The opinions about web directories are often divided. Some experts in Search Engine Optimization say that submitting articles in directories is irrelevant while others give it the five-thumbs up.

New or old websites can actually benefit from directory websites if there is a balance when it comes to link building strategy. If you would submit your website, you have to make sure first that it has the right quality that could benefit not just your site but your business at the same time. You should check out the domain age of the directory, the page rank, and other factors that would help you determine whether the web directory is reliable or not. It would be best if you take advantage of human-edited directories in the World Wide Web rather than the automatically generated ones. The enlisting of websites would take longer but it's definitely worth the wait.

You can increase the credibility of your company's website if it is part of the well-established and one of the most popular web directories. More so, the benefit of these directories is to increase the rank of your website in the most popular search engines. This is one of the most effective techniques in search engine optimization. If the web directory of your choice indeed has high quality, it will deliver you backlinks in immense amount which will be crawled by the search engines. The more traffic you get, the higher will be your rank. Therefore, people would consider you and your business to be dependable and that you can cater them steadfast services and products.

That is why it is vital that you always check the categories and the listings of the web directory before you submit your website. Don't let it be a part of the spam-filled directories which would decrease the integrity of your site, hence affecting your business. Search engines must cache your site through these websites and it must also be well-indexed at the same time.

There is a vast range of directory websites that you can find today and you should choose the right one depending on your target audience. For those who are targeting a smaller audience, local web directories are available for a particular area or a state. There are also some web directories that enlist websites of the same niche. Most business owners actually prefer the latter directory since it gives them traffic from their targeted audience. Thus, increasing the chances of getting more sales online.

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