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How to Position Yourself As an Expert on the Internet - Online Marketing Strategy Tips That Work

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Join date : 2010-09-04

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Post How to Position Yourself As an Expert on the Internet - Online Marketing Strategy Tips That Work   Fri Jan 21, 2011 4:03 pm

Developing an online marketing strategy that works for your particular
business will be crucial to your success. This will help to position you
as an expert in your field. Think of it as a way to set up a system
that will work over and over again. The idea is to let people know
exactly what you do and what you have to offer them so they will know if
you are a good match for their needs. Here are some marketing tips that
will show you how to use social media to get the word out, promote
yourself for the best positioning possible, and repurpose everything you
do so that your business will be able to grow exponentially.

Social media marketing has changed the landscape of doing business
forever. Even people with brick and mortar businesses are jumping on
board to learn if and how they can attract new clients using this
technique. If you think of the social media sites, such as LinkedIn,
Facebook, and Twitter, as the opportunity for you to create a community
of people interested in what you have to offer, you will see how this
can work well with the marketing you already have in place. Let people
know who you serve in your business, and find out more about what they
want and need that you could offer.

Think of positioning as what you do to make yourself indispensable in
the marketplace. This involves looking closely at a small slice of what
you know and creating a part of your business that addresses that
smaller niche. I did this with eBooks when I first came online. For
about a year I was a major player in this area, and then I jumped into
the Internet marketing niche as a whole. Repurposing everything that you
write or do will give you as much content as you need to build up your
credibility and visibility on the Internet. Remember that people have
different learning styles, and also that they like to consume their
information in different formats at different times. Make your
information available to them in man ways.

Work on positioning yourself exactly as you wish to be perceived. This
is the key to being successful on the internet. Once you do this you
will be able to build the business you are dreaming of within a
relatively short period of time.
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