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Lady Gaga, Justin Bieber, Britney Spears Head Social Campaign for Africa

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Post Lady Gaga, Justin Bieber, Britney Spears Head Social Campaign for Africa   Thu Aug 11, 2011 11:01 am

More than 150 stars of music, fashion, pop culture and sports, including
Lady Gaga, Eminem, Rihanna, Justin Bieber, Britney Spears, Shakira,
Sting and Kanye West, are combining their social media might to raise
awareness of the growing food crisis in East Africa. On August 9,
they'll each take to their Twitter feeds and Facebook pages with the
goal of reaching a global audience of 700 million. The ground-breaking
movement supports Save The Children in raising funds for food, water and
medicine desperately needed.

At the heart of the campaign: Bob Marley's 1973 song "High Tide or Low
Tide" and an accompanying short film created by award-winning director
Kevin MacDonald, which can be downloaded via iTunes, on or viewed on the Bob Marley Facebook page.

The song was specially chosen by the Marley family for its message. Says
Rita Marley, Bob Marley's widow and mother to Stephen Marley: "Not one
child should be denied food nor water. Not one child should suffer.
Along with Save the Children, we must stand up together as friends to
put a stop to this, to feed our children and to save their lives."

The food crisis in Somalia and across East Africa is the worst in
decades affecting 10 million people. One million children in Somalia
alone face starvation if help is not delivered now. Save the Children
and other aid agencies have launched a huge emergency response across
the region and are on the ground delivering life-saving aid.

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