5 Easy Steps for Search Engine Optimization

5 Easy Steps for Search Engine Optimization

Search Engine Optimization (or SEO) can at times be a complex and complicated process. Regardless, SEO is king in the fast pace world of Internet Marketing. Learning how to utilize the SEO process properly is the first step businesses must take to gain and maintain a profitable online presence. These five easy steps simplify the SEO process into its most basic form, and guarantees results if followed.

Step 1: Keywords!

Choosing the keywords people can search to find your website is the most basic, and most important step to getting more sales. Keywords are the currency in the world of search engines. Your site will be next to impossible to find no matter how informative, insightful, interactive, and/or entertaining your content may be if there are no keywords. Researching which keywords are the most used, and analyzing your target market is a surefire way to lay a solid foundation for any online business.

Step 2: Power Up!

Muscles aren't of much use if they're weak, and the same principles applies to websites. Keyword usage is the most important aspect to search engine optimization. But killer keywords aren't much use if they lead to a pathetic poorly made website. The best ways to strengthen your site is to make sure your links work perfectly, make sure your website is free of any errors (spelling, grammatical, factual, etc.), and removing anything hindering the SEO process. Adding a Google Sitemap is another effective way to exponentially increase your site's strength. Doing so will grant you search engine recognition.

Step 3: Omnipresence!

Omnipresence may be a bit of an exaggeration, but creating a seemingly omnipresent existence online is another key in successfully conquering the Information Superhighway! Once your website is strong enough to be recognized by the big boys (Google, Yahoo!, and Bing), you can exude an effective online presence by getting search engines promote your site and link to it.

Step 4: Rise!

The top is indeed a lonely place, but that's only because 1 is the loneliest number. Getting to the top of all of the major search engine rankings is very important. The first three steps describe how to win over the search engines, web crawlers, and other machines. But getting to the top requires a person to win over humans. Half the battle of winning over humans is providing good content for your target market. Usually people who've done proper market analysis have no problem with this. The second and more difficult half is exposure; a high level of exposure is usually generated by building back links, providing directory submissions, and (most important) using social media to syndicate and spread your content.

Step 5: Traffic!

The principle websites and toll booths share is this: traffic equals cash. Your server should be straining to support the amount of traffic, if you've followed the first four steps. Continuing to do things conducive to raising traffic on your site will only provide more revenue for your coffers. Explaining search engine optimization and its process is easy (I just did it), but actually applying this knowledge is much more difficult, but there are companies out there that can help you with all those steps.